THE CITYVP CLUB SUCCESS PLAN
AT THE HEART OF TRANSFORMATION EXIST THREE VALUES THAT FORM THE CORE OF MY CLUB SUCCESS PLAN - THEY ARE CLUB VOICE - CLUB CULTURE - CLUB QUALITY - THIS IS MY VCQ AND IT INFORMS THE STRATEGY I WILL PURSUE.
CLUB VOICE
I am a strong advocate of Club Voice. I am interested in what my members want to achieve and how the collective voice of the membership informs our club culture. I also view voice as the contribution of the past - a voice which is about standing on the shoulders of the great while creating new innovation.
CLUB CULTURE
Culture is a more encompassing word than brand. Brand can represent the best image of us, but it is culture where reality lives. So when I talk about Club Culture I am going well beyond simply a professional intention to club brand, but to something far more substancial and meaningful - to understand what makes our culture become great.
CLUB QUALITY
I believe that quality is more than just a foundational value - it is a way and a form of continuous improvement - it is also a license to explore the nature of quality, that we are not simply enhancing Club Quality for the sake of quality, but that quality is embued with purpose and has a meaningful relationship to results.